[Client name], national charity
The situation. [Client name] had traffic most charities would envy and a donation journey that squandered it. Analytics showed 41% of people who started a donation finished it. The rest were lost to a five-step process, forced account creation, and a payment page that looked nothing like the charity people thought they were giving to. Every lost donor had already decided to give. The website talked them out of it.
What we did. We rebuilt the journey around one principle: never put anything between a willing donor and the thank-you page that does not have to be there. Five steps became two. Account creation became optional and moved to after the donation. The payment page kept the charity’s branding all the way through, and the form asked for exactly what the payment needed and nothing more. We tested the lot with real supporters, including donors using screen readers, because accessibility failures were quietly costing donations too.
The results, first year after launch:
- Donation completion rate up from 41% to 78%.
- Roughly £900,000 in additional unrestricted income in year one.
- [Supporting metric, for example average gift size or mobile completion rate, from records.]
“[Client quote to be gathered and signed off.]” [Name, role, company]
Name
The name of the person
Role
Their role within the business
Company
Business name
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TO CONFIRM: This is the biggest claim on the site and the charity sector page says the full case study is available on request, so this document must exist and be sendable at launch. Client identity, permission and the analytics behind both figures.