News and views
The news section is where we publish the longer thinking that doesn’t fit on a service page. Sector commentary. Opinion on what Google’s done this month. Case studies on how we solved a particular client problem. Notes on what’s working and what isn’t.
We don’t publish to a blog calendar, and we don’t publish AI-spun pieces with a person’s name on them. Everything here is written by a member of the team and signed by them.
The one-line version: a rebuild is the most expensive thing a web agency can sell you, which is precisely why...
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What our free website review actually looks at
The one-line version: you tell us about your site, a senior person spends real time on it, and within seventy-two...
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The plain English web glossary
The web industry runs on jargon, some of it necessary and a lot of it decorative. This page is every...
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The accessibility rules tightened while you were busy. Here is where you stand.
The one-line version If your website serves EU customers it is now covered by a law with real fines, and...
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Half of Google searches now answer themselves. Here is what that means for your website.
The one-line version Google now answers around half of all searches directly on the results page, clicks to websites have...
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Nearly the end of 25 in 25! – What a year!
Clickingmad Ltd has continued its year long 25 in 25 Acts of Kindness campaign (which ends on the 20th February...
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What 25 in 25 taught me about business, community and pride
In 2025 my company, Clickingmad, turned 25 years old. We could have bought a cake, posted a neat message on...
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Clickingmad Supports Shropshire Cat Rescue as part 25 in 25 Acts of Kindness
Clickingmad Ltd has continued its year long 25 in 25 Acts of Kindness campaign (which ends on the 20th February...
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