[Client name], agricultural feed and machinery dealer
The situation. [Client name] had a website that looked respectable on an office monitor and fell apart everywhere its customers actually were. Farmers browsing from a tractor cab on patchy 4G met slow pages, forms that stalled, and product listings that had drifted out of date because updating them needed a developer. The phone still rang, but almost entirely from existing customers. The website was bringing in next to nothing new.
What we did. We rebuilt the site mobile-first and tested it at low bandwidth rather than on the office broadband. Every product page was rewritten around what the customer types into Google, not what the trade calls things. Stock levels now come across from the back office on a scheduled import, so the site stays honest without anyone lifting a finger. And the phone number sits at the top of every page, because this is a sector that buys by ringing up.
The results, twelve months after launch:
- Organic search traffic doubled.
- Qualified phone enquiries trebled, measured through call tracking.
- Product updates now take minutes in-house rather than a support ticket
“[Client quote to be gathered, two or three sentences in their own words, signed off by them.]” [Name, role, company]
Name
The name of the person
Role
Their role within the business
Company
Business name
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TO CONFIRM: Client identity, permission, the call tracking data and the exact figures. The agriculture sector page quotes this same result, so the two must match.