Twenty-five acts of kindness. One year. Promise kept.
In 2025 Clickingmad turned twenty-five.
Instead of buying a cake, we made a promise: twenty-five acts of kindness before the year was out, backed by £75,000 of donated digital support.
This page is what actually happened.
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It started with a slightly awkward question. We had been in business for twenty-five years, but what were we really doing for the place we live in and the people around us? The question became a conversation, the conversation became a plan, and one lunchtime somebody picked up a pen and wrote a charity name on the office whiteboard. Then another. Then another.
The rule we set ourselves was simple. Not just cheques, though there were cheques. Our real skills, our real time and our real attention, given to the causes that catch people when life drops them.
What follows is the year as it happened…
Trees in the cold at Crowsmill
The year started in a freezing field in Alveley, planting trees for the Crowsmill charity. Aching muscles, numb fingers, and a line of new saplings that will outlive us all.
Seamus and Darren have never looked prouder.
Stuart Anderson MP launches the campaign
South Shropshire’s MP came to Bridgnorth to launch 25 in 25 and our pledge of £75,000 in donated digital support.
The first of all four Shropshire MPs to get behind the year.
Litter picking in Bridgnorth
Teams of us out on the paths and riverbanks of our own town with grabbers and bags.
The town looked different because we turned up, which is the entire point.
Learning before helping
Before visiting care homes we asked Coverage Care to teach us about dementia properly.
Eye-opening for everyone, especially the younger team members who had never set foot in a care setting.
Tea, board games and old songs
Care home visits with Coverage Care residents.
The most important thing we gave was time, and the thing we took away was the sight of live music unlocking memories that dementia had hidden.
Two launches, one day
Shaun Davies MP joined us at Severn Hospice in Apley to launch the campaign in Telford and Wrekin, while Helen Morgan MP launched it in North Shropshire at Little Stars in Oswestry, where the team spent the day in the sorting bays folding donated baby clothes.
A new website for Little Stars
Little Stars supports families who are struggling, with clothes and essentials for children. We rebuilt their website to be warm, reassuring and simple, so families find help quickly and supporters can see exactly how to give.
After folding clothes in their hub, nobody on our team could see it as just layouts and code again.
Wear a Star day
The team dressed as stars for Little Stars and collected some genuinely confused looks from passing tourists.
Worth it.
Gardening at Severn Hospice
First of two days caring for the gardens that patients and families look out on.
Not a line of code in sight.
Four of us jumped out of an aeroplane
Dan, Adrian, Andy and Darren skydived for the Lingen Davies Cancer Fund, raising £5,032.50, presented on 30 July with the big pink 25 balloons by the Cliff Railway.
The office conversation about who screamed loudest remains unresolved
Back to the hospice gardens
Second gardening day at Severn Hospice. The weeds had not learned their lesson.
A new website for Headway Shropshire
Headway supports people rebuilding their lives after brain injury. We redesigned their site to reflect the courage and humour of the centre, then Alex, Iveta and Ben went to volunteer, and ended up in an impromptu karaoke session they still talk about.
Music for 11,000 children a week
A new website for Shropshire Music Service and its charity Sympho, whose teachers put instruments into the hands of over eleven thousand children every week.
Standing at the back of a hall while a children’s orchestra tunes up is quite the reward package
£5,000 to West Mercia Search and Rescue
The people who go out and find people, presented at their base among the boats and response vehicles.
They gave us a framed certificate; we suspect we got the better end of the deal.
£2,500 to Severn Hospice
Jenny Bean received the cheque from Ruth, Iveta and Adrian beside the Cliff Railway, rounding off a year that had already included two gardening days and a campaign launch at the hospice.
£2,500 to Shropshire Cat Rescue
Our veterinary clients mean animal welfare is always close to our hearts, so the year closed at the sanctuary, with a Santa hat, a cheque, and a ginger supervisor watching from the shed roof.
The count
We pledged twenty-five acts. We finished the year having helped more than thirty-two charities and community causes, with twenty-eight further quiet digital favours along the way: sites reviewed, analytics explained, donation journeys untangled.
Promise kept, with interest.
Our 25 in 25 achievements
25 acts pledged
One for every year we had been in business
32+ causes helped
We passed our own target before the year did
£75,000 of digital support
Donated across Shropshire and beyond, plus £15,000 in direct donations and fundraising.
The kindness did not stop when the candles went out. The free charity website reviews that 25 in 25 started are now a permanent fixture, open to every UK charity and hospice, all year round.
And the whiteboard is still on the wall.