Before and after
The most useful thing for anyone considering a redesign is seeing what an old site looked like and what the replacement looks like, side by side. Below is a curated set of examples with the numbers that changed.
[Slider component for each example: drag handle reveals before/after on the home page and a key inner page]
[For each example: client, sector, year, headline change, three numbers (enquiries, organic traffic, conversion rate), one-paragraph commentary]
London Vet Specialists
Sector Name Here | 2024 | Headline Change Here
1,423 Enquiries – 42,4537 Organic traffic – 6.9% Conversion Rate
Etiam tempor nibh vitae cursus euismod. Integer eu dui enim. Morbi sagittis mi et felis sagittis sagittis. Maecenas in volutpat justo. Aliquam semper elit quis erat lobortis porta. Pellentesque ipsum ipsum, euismod eu hendrerit dictum, consectetur nunc. Cras ex eros vitae id eleifend purus.
Second Brand
Sector Name Here | 2024 | Headline Change Here
1,423 Enquiries – 42,4537 Organic traffic – 6.9% Conversion Rate
Etiam tempor nibh vitae cursus euismod. Integer eu dui enim. Morbi sagittis mi et felis sagittis sagittis. Maecenas in volutpat justo. Aliquam semper elit quis erat lobortis porta. Pellentesque ipsum ipsum, euismod eu hendrerit dictum, consectetur nunc. Cras ex eros vitae id eleifend purus.
Third Brand
Sector Name Here | 2024 | Headline Change Here
1,423 Enquiries – 42,4537 Organic traffic – 6.9% Conversion Rate
Etiam tempor nibh vitae cursus euismod. Integer eu dui enim. Morbi sagittis mi et felis sagittis sagittis. Maecenas in volutpat justo. Aliquam semper elit quis erat lobortis porta. Pellentesque ipsum ipsum, euismod eu hendrerit dictum, consectetur nunc. Cras ex eros vitae id eleifend purus.
Fourth Brand
Sector Name Here | 2024 | Headline Change Here
1,423 Enquiries – 42,4537 Organic traffic – 6.9% Conversion Rate
Etiam tempor nibh vitae cursus euismod. Integer eu dui enim. Morbi sagittis mi et felis sagittis sagittis. Maecenas in volutpat justo. Aliquam semper elit quis erat lobortis porta. Pellentesque ipsum ipsum, euismod eu hendrerit dictum, consectetur nunc. Cras ex eros vitae id eleifend purus.
Fifth Brand
Sector Name Here | 2024 | Headline Change Here
1,423 Enquiries – 42,4537 Organic traffic – 6.9% Conversion Rate
Etiam tempor nibh vitae cursus euismod. Integer eu dui enim. Morbi sagittis mi et felis sagittis sagittis. Maecenas in volutpat justo. Aliquam semper elit quis erat lobortis porta. Pellentesque ipsum ipsum, euismod eu hendrerit dictum, consectetur nunc. Cras ex eros vitae id eleifend purus.
What to take from these
A redesign isn’t about taste. It’s about what changes for the visitor and what changes for the business. Every example below has both.

