SEO Copywriting
Search-friendly copy that nobody wants to read is not search-friendly. We write for the customer first, and the algorithm second.
There are two ways to write SEO copy. The first is to stuff a target keyword into a thin page until Google notices it. That worked in 2008 and stopped working in 2014, although a depressing number of agencies still try it. The second is to find what the customer is actually looking for, write something that genuinely answers the question, and let the keyword work flow from there. We do the second, and we’ve been doing it long enough that we don’t have to think about it as a method any more. It’s just how we write.
What we write
- Service pages.
The bread and butter of B2B and SME websites. We write the long-form, sales-led pages that turn search visitors into enquiries. - Sector and location pages.
The “civil engineering Birmingham” or “veterinary practice Wolverhampton” pages, written without sounding like spun text. - Blog and editorial.
Pillar articles that earn links, plus the supporting cluster pieces that internally link back to them. - Product pages.
Ecommerce copy that answers the question and removes the friction. - Help and information pages.
The pages that earn featured snippets and “people also ask” placements.
How we work
Every project starts with a keyword and intent map. We agree the topic, the search intent, the target reader, and the outcome we want from the page. Then we write the first draft. Then you mark it up. We don’t take it personally.
Pricing
We charge per page, with the price agreed up front by length and complexity.
Volume discounts on packs of ten or more. Charity rates available.
Not sure where the problem is?
Get a free written review of your site. We’ll tell you what’s holding it back and what we’d do first. No obligation, no follow-up sales sequence.
Three signs your existing copy is hurting your search performance
- Service pages under three hundred words. Google needs more to work with, and so does your reader.
- Headlines that are clever rather than clear. “Reimagining the future of your sector” doesn’t tell Google or the reader what the page is about.
- A blog full of two-hundred-word posts published in 2019, with no internal linking back to your service pages. That’s spending without earning.
Common questions about SEO copywriting
Do you use AI to write the copy?
No. We use AI for research and to check our work. Every word that ships under your name is written by a human writer with a name on the door.
How much does it cost per page?
Service pages typically £400 to £900 depending on length and research depth. Pillar articles £1,200 to £2,400. Volume discounts available.
Will you write to my voice and tone?
Yes. We start with a voice and tone session if you don’t already have a guide, and produce one as a deliverable if useful.
How quickly can you turn copy round?
First draft of a service page in five working days. Pillar pieces in two weeks.
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Name
The name of the person
Role
Their role within the business
Business
The Business Name
Sector
Sector type here
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Name
The name of the person
Role
Their role within the business
Business
The Business Name
Sector
Sector type here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum erat nisl, molestie vel placerat non, dignissim eget ex.
Fusce justo nisi, condimentum nec placerat varius, aliquet et augue.