How we run SEO

Search engine optimisation is a discipline, not a one-off. Below is the nine-step process we run on every retained SEO engagement. The deeper the package, the deeper each step goes, but the structure is the same on every project.

  1. SEO audit and website health check
    Every engagement starts with a written audit. Technical, on-page, off-page, content, performance, conversion. We tell you what’s working, what’s broken, and what’s stopping you ranking for the searches that matter. The audit is yours to keep regardless of whether you go on to work with us.
  2. Keyword research and strategy
    We don’t chase vanity terms. We map your services, your customers, and the search intent behind every relevant query. The output is a working keyword list grouped by intent, mapped to current and future pages, with a priority order based on commercial value rather than search volume.
  3. On-page SEO improvements
    This is where the audit findings hit the page. Title tags, meta descriptions, H1s, body copy, internal linking, image alt text, schema mark-up. Each on-page improvement is logged, dated and measured. We don’t make a change without a reason, and we don’t make a reason up to fill a report.
  4. Technical SEO and site architecture
    Crawl health, indexation, Core Web Vitals, mobile-first indexing, JavaScript rendering, schema mark-up, redirect health. The deep technical work that most agencies skip. If you’ve migrated, replatformed or restructured in the last two years, this is usually where the biggest gains live.
  5. Local SEO and Google Business Profile optimisation
    For any business with a local catchment, this is where a lot of the early traffic gain comes from. Profile optimisation, citation cleanup, local content, reviews strategy, Maps performance.
  6. Content strategy and SEO copywriting
    A working content calendar with pillar topics, supporting cluster pieces, and a publishing rhythm your team can sustain. We can write everything, write some of it, or work alongside your in-house team. We never spin AI content. Google penalises it and your customers can spot it.
  7. Link building and digital PR
    Real links from real sites. Outreach, partnerships, digital PR, sector publications, supplier and customer relationships. We won’t quote you a “ten links a month” target. We’ll quote you the kind of link, the kind of site, and the realistic monthly rate.
  8. Analytics, tracking and SEO reporting
    Monthly reports in plain English, sent to your inbox, summarising the work done, the rankings movements, the traffic, the conversions and the next priorities. No vanity metrics, no fluff. If a number went down, we tell you why.
  9. Ongoing SEO support and strategy review
    A quarterly strategy review where we step out of the weekly cadence and look at the bigger picture. What’s the competition doing, what’s Google’s algorithm doing, what’s your business doing. We adjust the plan accordingly.

Not sure where the problem is?

Get a free written review of your site. We’ll tell you what’s holding it back and what we’d do first. No obligation, no follow-up sales sequence.

Get a free website review

What clients worry about before signing an SEO retainer

“What if you’re just churning hours and there’s no real progress?””

You’ll see the work, the rankings, the traffic and the conversions in plain English every month. If we’re not moving the dial, we want to know, and we’d rather change the plan than ride out the contract.

“What if Google updates wreck what we’ve built?”

We don’t game Google. We earn rankings the slow way and the right way, which means our clients tend to come out of major updates ahead, not behind. We monitor every announced update and react inside the same week.

“What if our previous SEO agency dug us into a hole?”

Common situation. We start with a written disavow audit, a backlink profile review and a content audit. If something needs cleaning up, we tell you, and we’re realistic about how long it takes.

Common questions about our website design process

How quickly will I see results?

First measurable improvements in weeks four to eight. Real ranking movement on competitive terms in three to six months. Compound returns at twelve to eighteen months.

Can you guarantee a first-page ranking?

No, and you shouldn’t trust anyone who does. We can guarantee the work, the methodology and the reporting.

Do you write the content too?

Yes. SEO copywriting is a core service. We can write everything, write some of it, or work alongside your in-house writer.

Do I have to sign for twelve months?

No. Three months notice on either side. We’d rather you stayed because the work is paying off.

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Ready for an SEO programme that actually moves the needle?

Start with a free SEO audit. We will show you what is working, what is broken, and what is stopping you ranking for the searches that actually bring in business. It is written in plain English, not jargon.

The audit is yours to keep whether you go on to work with us or not. If you do, there is no twelve-month lock-in, just three months’ notice on either side and monthly reporting you can hold us to.

Get a free SEO audit