Technical SEO
If Google can’t crawl, render and index your site cleanly, no amount of content or links will rescue you.
Technical SEO is the part most agencies skim because most clients don’t ask about it. We don’t skim it. The structural health of a website is the floor that everything else stands on. Get it right and your content has a chance. Get it wrong and you’re paying for marketing that runs into a brick wall. The list below is the typical scope of a technical SEO engagement with us, but every project starts with an audit so we can tell you which of these you actually need.
What’s typically in scope
We don’t guess, and we don’t follow a one-size-fits-all playbook. Every website and every business is different, which is why we start every engagement the same way: by understanding exactly what’s happening with your site right now.
- Full crawl audit using Screaming Frog and our own toolset, with every issue logged and ranked.
- Indexation audit: which pages should be in the index, which shouldn’t, and what’s stopping the right ones from appearing.
- Site architecture review. Is the structure sensible, are the important pages within three clicks of the home page, are the URLs clean.
- Core Web Vitals diagnosis and fix list, with measured improvements before and after.
- Schema mark-up. Organisation, breadcrumbs, FAQ, product, article, local business, where each applies.
- Robots.txt, sitemap.xml, canonical tags, hreflang for multi-region sites, redirect maps for migrations.
- JavaScript rendering checks. Increasingly important as more sites go fully client-side rendered.
- Mobile-first indexing checks.
What you get
A written report, prioritised, with code-level fixes where the problem is in the templates and editorial-level fixes where the problem is in the content. We can implement the fixes for you, brief your in-house developer, or sit alongside another agency if you’ve got one.
Not sure where the problem is?
Get a free written review of your site. We’ll tell you what’s holding it back and what we’d do first. No obligation, no follow-up sales sequence.
Three signs you’ve got a technical SEO problem you haven’t diagnosed
- Your impressions in Search Console are stable but your clicks are falling. That’s usually a Core Web Vitals or snippet quality issue.
- Pages you’ve added in the last six months aren’t being indexed inside two weeks. That’s usually a crawl budget, internal linking or canonical issue.
- Mobile organic traffic is materially lower than desktop, in a sector where it shouldn’t be. That’s usually a rendering, layout or performance issue.
If any of those is happening, the audit will find it and the report will tell you in plain English where to start.
Common questions about technical SEO
How long does a technical audit take?
Two to three weeks from brief to written report.
Will you implement the fixes or just hand me the list?
Either. We can do the work, brief your developer, or work alongside an existing agency.
Do you re-check after fixes?
Yes. Every audit includes a re-check at sixty days, included in the price.
What does it cost?
Fixed quote based on site size. A small site, around £1,200. A mid-market site, £2,400 to £4,800. A complex multi-site or ecommerce build, £6,000 upwards. Charity rate available.
