Website audits

Before you spend money fixing your website, find out what’s actually wrong with it.

A website audit is the cheapest, smartest first step before any project. It tells you where you stand, what’s working, what’s broken, and what would give you the biggest return on the next pound you spend. We’ve been running audits for over twenty years, and we’ve refined a process that is rigorous enough to be useful, fast enough to be affordable, and short enough that you’ll actually read it.

What’s in a Clickingmad audit

Technical SEO health. Crawl, indexation, schema, Core Web Vitals, mobile-first.
On-page SEO. Title tags, meta descriptions, headings, content quality, internal linking.
Off-page SEO. Backlink profile, toxic link risk, competitive comparison.
Performance. Page speed across the major templates, on three connection types.
Accessibility. WCAG 2.2 AA checks against the major user-facing journeys.
Conversion. Forms, CTAs, navigation, hierarchy, friction points.
Analytics. Whether your tracking is set up correctly and reporting useful data.

Audit deliverables

You get a written report, scored, with a one-page executive summary. A prioritised action plan split into “fix this month”, “fix this quarter”, and “watch and revisit”. And an estimate from us if you’d like us to implement the fixes, with no pressure to do so.

How long it takes

Two to three weeks from brief to report, depending on the size of the site.

Free for UK-registered charities under the community programme.

Not sure where the problem is?

Get a free written review of your site. We’ll tell you what’s holding it back and what we’d do first. No obligation, no follow-up sales sequence.

Get a free website review

What an audit will tell you that you can’t tell yourself

The order in which to spend your next ten thousand pounds. Not “fix everything”, but “fix this first, then this”.
The bits of your site that are quietly costing you enquiries. Forms that don’t work on Safari iOS. Pages that 404 only on mobile. Phone numbers that aren’t tappable.
Whether your existing agency is working hard enough. We won’t be rude about them. We’ll just show you the work that should be happening.
Whether you need a rebuild or a refresh. Most clients are told they need a rebuild when a refresh would do.

Common questions about website audits

How quickly will I see results?

It depends on what’s needed. Some changes have an immediate impact – particularly conversion and usability improvements like simplifying your enquiry form, fixing mobile layout issues, or improving page load speed. You can often see a measurable difference within days of these changes going live. SEO work takes longer.

Google needs time to recrawl your site and reassess your authority. Realistically, expect three to six months for significant movement in search rankings, though we typically see early indicators of progress within the first month or two. We’ll set clear expectations from the start.

Do I need a completely new website?

What does it cost to improve my website’s enquiry rate?

Will I need to be involved in the process?

I’ve been burned by agencies before. How are you different?

Catchy ‘Component C’ Title Here

Find out what’s actually wrong with your website

Request a paid audit

sales@clickingmad.com

Ready for an SEO programme that actually moves the needle?

Start with a free SEO audit. We will show you what is working, what is broken, and what is stopping you ranking for the searches that actually bring in business. It is written in plain English, not jargon.

The audit is yours to keep whether you go on to work with us or not. If you do, there is no twelve-month lock-in, just three months’ notice on either side and monthly reporting you can hold us to.

Get a free SEO audit